Design that moves

I design products

and

websites

that

connect

engage

and

grow

Let's chat

See work

FILIPE DUARTE

/ VANCOUVER, CA

/ VANCOUVER

Previously at

In my experience, from agencies, startups and scale-ups, successful products:

Connect

Products succeed when people connect with them. I focus on creating clear, approachable experiences.

Engage

I design engaging experiences. By understanding what drives people, I craft experiences worth returning to.

Grow

Great design move products forward. Agents and data help me meet the needs of users and businesses.

I help with

Product Design

UI/UX Design

Websites

Branding

No-code & AI building

Featured project

iQ Storefront
2025 · iQmetrix
iQ Storefront, a mobile-first, cross-platform point-of-sale software for the wireless industry, reduced checkout times by up to 50%, while enabling sales representatives to engage with customers side-by-side.
Component library
I created a component library and customized the design system, establishing the product as a brand new offer. Material 3 was chosen due to its integration with Flutter, the cross-platform framework used.
Action cards
Action cards were created to add or modify items on the order in a quick and cohesive way, reducing recall time. It also allows for customization by creating shortcuts of commonly used categories of items, and enables integration with 3rd-party services.
Nested rows
On orders with multiple devices, I saw the opportunity to bring more clarity on linked items, such as carrier rate plans and add-ons. By creating nested rows, a visual hierarchy is established, facilitating the recognition of which carrier plan belongs to which device.
Payment buttons
To reduce friction on payments, since most transactions are expected to be credit or debit, I proposed changing the main action button to immediately light up the payment terminal, with other options grouped under the secondary button.

iQ Storefront
2025 · iQmetrix
iQ Storefront, a mobile-first, cross-platform point-of-sale software for the wireless industry, reduced checkout times by up to 50%, while enabling sales representatives to engage with customers side-by-side.
Component library
I created a component library and customized the design system, establishing the product as a brand new offer. Material 3 was chosen due to its integration with Flutter, the cross-platform framework used.
Action cards
Action cards were created to add or modify items on the order in a quick and cohesive way, reducing recall time. It also allows for customization by creating shortcuts of commonly used categories of items, and enables integration with 3rd-party services.
Nested rows
On orders with multiple devices, I saw the opportunity to bring more clarity on linked items, such as carrier rate plans and add-ons. By creating nested rows, a visual hierarchy is established, facilitating the recognition of which carrier plan belongs to which device.
Payment buttons
To reduce friction on payments, since most transactions are expected to be credit or debit, I proposed changing the main action button to immediately light up the payment terminal, with other options grouped under the secondary button.

iQ Storefront
2025 · iQmetrix
iQ Storefront, a mobile-first, cross-platform point-of-sale software for the wireless industry, reduced checkout times by up to 50%, while enabling sales representatives to engage with customers side-by-side.
Component library
I created a component library and customized the design system, establishing the product as a brand new offer. Material 3 was chosen due to its integration with Flutter, the cross-platform framework used.
Action cards
Action cards were created to add or modify items on the order in a quick and cohesive way, reducing recall time. It also allows for customization by creating shortcuts of commonly used categories of items, and enables integration with 3rd-party services.
Nested rows
On orders with multiple devices, I saw the opportunity to bring more clarity on linked items, such as carrier rate plans and add-ons. By creating nested rows, a visual hierarchy is established, facilitating the recognition of which carrier plan belongs to which device.
Payment buttons
To reduce friction on payments, since most transactions are expected to be credit or debit, I proposed changing the main action button to immediately light up the payment terminal, with other options grouped under the secondary button.

My work

2025 · iQmetrix

2024 · Ready

2026 · Personal

2023 · Ready

2023 · Ready

Currently exploring how AI can enhance workflows and enable the creation of new immersive experiences.

2021 · Komuh

2021 · Komuh

2020 · Freelance

2021 · Komuh

2021 · Komuh

2021 · Komuh

2021 · Komuh

2021 · Komuh

2021 · Komuh

Brazilian-Canadian
Designer
Husband
Dad
Gamer

I bring craft to product & web design

From my experience in brand and web design, I bring a sharp eye for detail and a feel for storytelling, which allow me to craft visually engaging experiences. That multidisciplinary background still shapes how I design: a balance of empathy, systems thinking and visual craft.

On my off hours you may see me delving into local AI, duking it out online in Street Fighter and playing with my daughter.

Design that moves

Design that moves

FILIPE DUARTE

/ VANCOUVER, CA

/ VANCOUVER

Previously at

In my experience, from agencies, startups and scale-ups, successful products:

I help with

I help with

Featured project

iQ Storefront

Component library

Action cards

Nested rows

Payment buttons

iQ Storefront

Component library

Action cards

Nested rows

Payment buttons

iQ Storefront

Component library

Action cards

Nested rows

Payment buttons

My work

Currently exploring how AI can enhance workflows and enable the creation of new immersive experiences.

I bring craft to product & web design